After six years in marketing and business, I’ve spent thousands of hours analyzing coaches. What I’ve noticed is that many of them leave money on the table and don’t know how to make the first move that could actually make them rich.
Scroll through Instagram or TikTok and you’ll see it everywhere: countless trainers posting the same type of content, sharing generic tips, and promising “transformations in 30/60/90 days without giving up your favorite foods, sugar, or sacrifices.”
It all looks the same — motivational quotes, quick “lose weight” tips, flashy before-and-after photos, recycled content, blindly copying industry leaders, zero-value flexing posts of their “perfect” body, and gym shots in Dubai or Miami.
But here’s the truth: what looks harmless is actually a trap. Behind those posts are hidden patterns — poor positioning, weak messaging, inconsistent outreach, lack of clarity on who their real buyers are, and, most dangerously… the illusion of success.
I know from experience that if we change just a few things and give coaches a proper framework for sales, marketing, and scaling, results explode. I’ve seen businesses go from stagnation to over 50K/month (the highest plateau I’ve personally hit in business).
Most trainers are trapped in this illusion. They grind every day, post endlessly, follow the “100 days of posting” advice, recycle workouts that are already on YouTube, or try to sell some generic AI-generated recipe ebooks for $37.
In this article, I’m going to break down 11+ profiles and show exactly what’s going wrong.
FREE BONUS: I’ll also share how to position yourself as a new trainer, how to break the 10K/month plateau in less than 100 days, and the exact sales and marketing tactics I’ll be using with clients in 2026. All of this will be available inside my completely free, closed Telegram group.
BIG ALERT: For this article, I’ve chosen not to censor or blur anything.
Usually, I would, but not this time. All the profiles shown are public, and none of the conversations reveal private or sensitive details.
You’ll notice some wild promises and questionable revenue screenshots – in my view, that’s fair game.
And to any profiles/person who might stumble upon this: the feedback on these profiles or outreach isn’t personal, it’s professional critique. Take it how you want – or don’t.
Example #1 – No one knows what you are doing or who you are ( except your mother.
So are you a runner? I have to follow you because you will teach me how to run, be faster, or lift heavy weights? What exactly is your 1-1 coaching for, and in what area?
So probably I should have followed you from the beginning so that I know who you are.
I was excited to see what this coach is for – then I saw codes, discounts, and still have no idea who her ideal customer is.
She drives me from her Instagram to her TikTok – why are you doing that?
“Helping you find your freedom with food and fitness” – yet I can’t see any recipes or training sessions!
Do you think I have time to look through all of this stuff? You killed my will for life, let alone my desire to buy anything from you.*One disclaimer I sent “ready” in the DM and guess what happened? Of course, no one answered…
Example #2 – Cheap looks
I can’t believe I even have to explain this, but here’s a perfect example:
A “creator/coach” who posts three times a year, does zero research, never checks the competition, and still expects to make money. With that mindset, they can’t even take the first step – let alone talk about scaling like the rest of us want.
Their profile? Zero highlights in 2025. A dead YouTube link that provides zero value.
Don’t take my word for it – trust the numbers. 🤦🏻♂️
Too many people think that if they just write in their bio “7+ years experience” or “degree in XYZ,” clients will instantly fall in love with them and their body.
Diplomas don’t sell. Results do. Show what you know. Show proof. Show the transformation you can actually deliver with clients. That’s what fitness is about – not cheap signals of credibility.
Example #3 – Completely obsessed with himself – more focused on showing off than actually helping anyone.
He has enough followers to make decent money — but let’s look at where that money is actually going.
If I wanted to work with him, I wouldn’t find a single testimonial or proof that he’s actually coaching anyone. Evidently, he’s in love with himself – all we see is his body.
0 value.
0 proof.
0 reason for trust.
There’s a PayPal link, but pay him for what? Where’s the price? What exactly am I paying for?
From what I can tell, he’s been traveling in the UAE, has a few sponsors (affiliate links), and lives with his girlfriend.
Good for you, brother – but why would anyone else care?
A nice body and a flashy lifestyle aren’t enough.( not important totally). There’s nothing here that helps anyone get real results.
No proof of coaching, no testimonials, no step-by-step guidance – just posts to look good. And that’s not making you any real money.
Example #4 – The Pose & Flex
She positions herself as a regular, generic “coach” – personalized workout program + nutrition.
At least we know what your offer is, which is a big plus, but let’s see what we can actually expect from your content and what’s inside the program.
We can all agree that you have valuable information and specific training that could actually improve glutes.
But is that really what you’re offering?
“I will help you get the perfect shape and strong glutes”? Is that a personalized program you offered?
If so – sorry, I’m not interested. ( no one is) Probably no serious person is, except for some eccentric ones.
People perceive you as a girl who’s had a trainer her whole life, posted about it for a while, and then someone randomly suggested, “Hey, you could sell coaching and make some extra money alongside your current job.”
Put aside the Linktree, no proof, and info that literally undercuts its own value. Someone who spent four years in college should be sharing much more valuable information than just pics and videos of their ass.
If she structured her content properly, she’d be ahead of 40% of coaches in the game.
TIPS: A trainer is expected to post their regular workouts at the gym, after a pump, with perfect lighting photos of their body, and let customers ask them for the “cheat code” that only they know on the planet.
In the business world, nothing is assumed – you have to show them and then tell them what to do, not wait for them to ask.
Example #4 – Unprofessional approach
So on a first look everything looks good. We know what she sells, she has visible proof, testimonials, clients success stories.
First one who doesn’t use a linktree and has a link to the landing page of her offer. Also she also is over-sharer – has a 1.396 posts on only 4k followers – that’s the sign of quantity over quality.
Lest ignore her website for this time ( never been update or tracking – results)
But the mark will be 3/5 to the one moment. She or someone who leads her profile wants to pitch to me and that it looks like this:
me was like: Are you okay?
So obviously I am not a girl, my instagram profile has a male name and photos
I can’t call it negligence – this is an unprofessional approach and huge mistake – also I didn’t see where she said that only works with a female.
Please big tip – always go on a lead profile and do research. It takes you 3 minutes.
Example #5 – Pointless profiles
Marketing tips:
These profiles will never earn our trust, and here is why.
She has only 175 posts, all of which are pics of her, and almost 100k followers.
So a potential buyer or customer can relate to her in only two ways:
- Because she is living and training in fancy places (Dubai/Marbella) on the 20th floor, with a gym without windows (we all want that, but real results don’t come from fancy gyms).
- Her life (or at least the side we can see) – she is beautiful, looks nice, healthy, and every woman dreams about her body.
Indirectly, she tries to sell her life – but without results, you can’t make any money.
She doesn’t have a landing page, highlights, or any proof.
The poor trick to join the “waitlist” seems to target only the “people (men) who can afford it.”
As a customer, I have zero reason to believe in her expertise in the fitness world.
Example #6 – Dig their own grave
In the first place, everything looks good. He has a decent bio, an “About Me” section, and we can see real proof in the first three pinned posts, along with other testimonials of his work.
Friday morning, I saw your profile. I liked the content you shared with your charm and results; now it’s time to apply for the programs you are selling.
I went to check the link you had and…
G, how do you even allow that to happen? (I hope he can read this article and fix it ASAP).
Example #7 – NOT FULFILLED PROFILE
As a fitness coach, expert, or trainer, it’s impossible to know sales, marketing, terms like lead generation, funnels, how to pitch prospects, copywriting, etc.
So this is the best example of: “I’ll try to handle everything and figure it out along the way.”
Tom has perfect content – valuable, funny and watchable.
He told you the outcome you will get if you work with him.\
Let’s go and click beyond.
The landing page completely discourages me from leaving my data.
- It doesn’t build trust.
- There is no hero section for people seeing it for the first time.
- There is no VSL (Video Sales Letter – a long-form part of content that gives detailed information about what’s inside the programs, step-by-step explanations, and establishes trust about the seller, in this case, the trainer).
- Poor form – it only requires us to leave name and email (a serious form should include first name, last name, phone number, and email).
- Landing structure – nothing follows the standard. The text is too far to the right, and there is a lot of empty space.
- How to show results properly: write down the name, headline, “Before and After” on the images, and the results you have achieved.
- Also, the landing page is grammatically incorrect (I don’t even know if we need to mention this, but obviously, we do).
As you can see, it’s not enough to have quality content, there are a lot of stuff out there you have to keep in mind.( I will mention it later in the text and explain how to do it in a right way)
Example #8 – WEAK LOW STATUS OFFER
My guess is that she was an influencer, and after counting some followers, she wanted to make money from it.
“Helping women transform their physique and mindset without sacrifice”
Okay, this is a common mistake – a comparative offer; almost everyone has the same offer. For someone with 300k followers, she would need to have over 1,000 visible transformation shares on her profile (or landing pages).
Let’s look at how she plans to transform women’s lives.
So structure of her landing page has:
Headline
VSL ( 4 minutes its not enough for build and show the trust)
CTA
After I clicked the CTA that leaded me to the Google form and i have seen this:
She asked us about the budget we have?This is a low-status offer, or as I like to call it – “If it works, it works.” She waits to see how much money we are willing to spend on the programs. That makes the offer weak. If you are not standing strong behind your prices, you are not confident in your own offer.After this, there is no guarantee, no bonuses, no storytelling section, no hero banner section where she shows who she is, her expertise, etc.We are talking more about offers and how to create them in the closed group (free subscription).
Example #9 – CONTENT BASED BY ENGAMENT
She said she will help women heal their relationship with food.
Why, then, is her content only pics of herself and her training in gyms?
This type of profile gains followers through engagement. Women have natural hooks – every man and woman will stop scrolling at a good-looking woman’s figure and look at the profile more closely.
You should use this smartly.
Her body looks good, there’s no problem with that, but who actually helps women eat healthier, look better, or feel better?
Example #10 – MISS OUT THE TREND
All respect for his body and everything he has achieved – this actually has potential to be really good.
At first glance, he looks like every other YouTuber trying to make it through blogging and YouTube.
What needs to change:
In the business world – or marketing, call it what you want – this is what’s called an association for a high-ticket offer (something very valuable that costs a lot). He only has 5k subscribers, meaning a small circle of people truly trusts his work.
At this stage, I would focus on selling something that shows my followers I’m a real person, committed to clients, and genuinely passionate about my work.
Examples could be: an eBook, a mini course, or “Train with me for 3 weeks + call me whenever you cook or prepare food.” This kind of offer should cost no more than $37.
After months of posting content, testing, and building an audience, I would then launch the main offer and eventually a high-ticket offer.
Summary:
Create something that proves to your audience you are a REAL PERSON – not just another random ARC Winter copy, or a Sam Sulek clone.
good luck G :))))))))))))
Example #11 – The Purpose Of Your Opening Message
Nick almost did a perfect job and got me interested in buying. In his bio, he mentioned that 1,000 men have gone through his program, and apparently, in his highlights, he’s worked with women too.
But let’s put that aside for a moment. There are a lot of good signs on this profile.
He addressed the pain points of his audience in the first pinned post, showed what he is capable of doing with clients, and presented his clients to us.
He is consistent with content and value (1,791 posts), which shows that this is his job and that he probably loves it.
Hmmmm… probably he heard of “Put a guarantee in your offer to get more leads,” but what does that guarantee actually mean?
Will you pay me back for the time I have to spend in the gym?
The money I have to spend on food?
Will you give me back the money I paid for the program?
****tip: this long dash made ChatGpt, just delete it and use the standard one.
The opening message he sent me raises a few questions:
Do I have to be from the UK to follow him on social media?
Do I have to be from the UK to be his client?
Do I have to live in the UK to talk to him?
Outreach has two main purposes:
- To sell something
- To build trust
So you can either try to sell me something or show that behind your profile and message is a real person (not an automated AI bot), ask about my problems, and actually help me.
Nick was at 50% toward having a perfect profile, but there’s still a lot of room for improvement. I would suggest:
- Start working with women (why are you only working with men? Women are a big audience).
- Create a better offer with clear bonuses and a guarantee.
- Write a longer landing page with a full VSL.
- Keep posting valuable content, focusing on quality over quantity, with specific solutions to his audience’s problems.
- Pay attention to poor AI-generated copywriting.
#12 How to Wrap It Up? Free Fast Solution and Help
After spending 6 years in marketing and business, working with agencies around the world, I’ve seen exactly what works and what doesn’t. I’ve helped brands and coaches scale their offers, build funnels, and turn followers into paying clients. I’ve tested every method, made every mistake, and now I know how to get real results fast.
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